Anna Novak
Marketing Strategist & Web Analyst
Helping teams make better decisions with better data. Building tools that simplify marketing complexity.
My Story
I started my career as a data analyst at a mid-size e-commerce company in Prague. Back then, marketing teams would hand me spreadsheets full of campaign data and ask: “Is this working?” The answer was almost always “it depends” — because the data was messy, tracking was inconsistent, and nobody agreed on what success looked like.
That frustration became my mission. I spent the next decade working across agencies, startups, and enterprise companies, building measurement frameworks and teaching teams how to track what matters. Along the way, I noticed a pattern: marketers were not bad at data — they just lacked the right tools and processes.
In 2024, I founded CleverUtils to solve the problems I had seen repeated at every company. Simple, free tools that make proper tracking and optimization accessible to everyone — not just teams with big budgets and dedicated analysts.
Areas of Expertise
Marketing Analytics
Building measurement frameworks that connect marketing activities to business outcomes.
Attribution Modeling
Understanding which touchpoints deserve credit for conversions across complex customer journeys.
SEO Strategy
Technical SEO, structured data implementation, and content optimization for search visibility.
MarTech Evaluation
Selecting and implementing the right tools for marketing teams without overcomplicating the stack.
Marketing without measurement is guesswork. Good tools should simplify complexity, not add to it.
— My guiding principle
Professional Journey
Tools I Have Built
Every tool on CleverUtils exists because I needed it myself — or because I saw teams struggling without it.
Get in Touch
Have questions about marketing analytics, need help with measurement strategy, or want to suggest a new tool? I would love to hear from you.